COCA-COLA/ICEE “STAYCATION” SWEEPSTAKES

Official Rules

NO PURCHASE NECESSARY

HOW TO ENTER: Beginning at 12:01 p.m. Pacific Standard Time (“PST”) on 5/28/2010 through 11:59 PM PST on 9/7/2010, visit www.icee.com (“Web site”) and follow the instructions to complete the online entry form. Limit one entry per email address/person per day. Each entry must be received by 11:59 PM PST on 9/7/2010 to be eligible for the random drawing.

RANDOM DRAWING: Potential winners will be selected in a random drawing on or about 9/10/2010 from among all eligible entries received. Potential winners will be notified by phone/mail/e-mail. Limit one prize per person/household. Odds of winning will depend upon the number of eligible entries received.

PRIZES & APPROXIMATE RETAIL VALUES: One (1) Grand Prize – A cruise for four (4) people, awarded in the form of a Carnival Cruise certificate valid for two (2) ocean view cabins on a five (5) day cruise to the Caribbean/Mexico and a $1,200 travel stipend, awarded in the form of a Sponsor-specified gift card. ARV: $4,245.00 each. Certificate is valid for 18 months from issue date. Advance booking required and may be subject to certain restrictions and blackout dates. All unspecified expenses or onboard purchases and gratuities are solely the responsibility of the winner. Gift card is subject to the terms, conditions and restrictions as printed on gift card. All travelers must possess required travel documents (e.g. valid visa or passport) prior to departure. Ten (10) First Prizes – A Staycation Outdoor Prize Package, which includes: A Coca-Cola chair, Coca-Cola cooler, Coca-Cola umbrella, ICEE beach towel, ICEE T-shirt (Size XL) and an ICEE water bottle. ARV: $150.00 each. Six (6) Second Prizes – A Staycation Camping Prize Package, which includes: 3-person Coca-Cola tent and two (2) sleeping bags. ARV: $125.00 each. Ten (10) Third Prizes – A Staycation Fun Pack, which includes: An ICEE duffel bag, ICEE beach towel, ICEE T-shirt (size XL), ICEE water bottle, ICEE baseball cap, and ICEE and Coca-Cola plush toy “Bear Buddies”. ARV: $75.00 each. Ten (10) Fourth Prizes – A Staycation Active Pack, which includes: A Coca-Cola chair, ICEE soccer ball, ICEE football, ICEE Frisbee, and an ICEE water bottle. ARV: $70.00 each. 100 Fifth Prizes – Two (2) AMC movie tickets, two (2) vouchers for a small drink and one (1) voucher for a small popcorn. ARV: $35.00 each. AMC Vouchers are valid at any AMC theatre in the U.S. and do not expire. 1,000 Sixth Prizes - Ten (10) pack of MP3 music downloads, redeemable at livenation.com/ICEE. ARV: $10.00 each. Downloads must be redeemed by 11:59 PM PST on 12/31/2010. Prizes consist of only those items specifically listed as part of prize.

GENERAL RULES: Open only to residents of the 48 contiguous United States and the District of Columbia (“DC”), 18 years of age or older as of 5/28/2010. Employees of The Coca Cola Company and its “Promotional Participants” (i.e. Coca Cola Bottlers, ICEE Company, Carnival Cruise Lines, AMC Entertainment, Inc., Live Nation, and each of their respective affiliates, subsidiaries, advertising and promotion agencies and suppliers involved in this promotion) and their immediate family members (mother, father, sister, brother, husband, wife, daughter, son, step-father, step-mother, step-daughter, step-son, step-brother, step-sister, half-brother, half-sister) and/or those living in same household of each are not eligible. Void where prohibited by law. Not responsible for interrupted or unavailable network, server or other connections, mis-communications, failed telephone, computer hardware, software and other technical failures of any kind, including injury or damage to any person’s computer relating to or resulting from participating in or experiencing any materials in connection with the promotion, unauthorized human intervention, garbled, jumbled or delayed computer transmissions or other errors of any kind, whether human, mechanical or electronic, including without limitation, the incorrect or inaccurate capture of entry information online regardless of cause that may limit a user’s ability to participate in the promotion. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these official rules. INTERNET CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW. Sponsor assumes no responsibility for undeliverable e-mails resulting from any form of active or passive e-mail filtering by a user’s Internet service provider and/or email client or for insufficient space in user’s e-mail account to receive e-mail. Sponsor reserves the right to cancel or modify the online portion of promotion if fraud, misconduct or technical failures destroy the integrity of the promotion; or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper administration of the promotion as determined by Sponsor/judging agency/administrator, in their sole discretion. In the event of termination of the online portion, a notice will be posted online and the drawing will be conducted from among all eligible entries received prior to termination. For purposes of determining eligibility and awarding of prizes, entry will be declared made by the “authorized e-mail account holder”. Any damage made to the website will also be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. “Authorized e-mail account holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entrant may be requested to provide Sponsor with proof that the entrant is the authorized e-mail account holder of the e-mail address associated with the account/submission. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Any use of robotic, automatic, programmed or like entry methods will void all entries affected by such methods and be deemed tampering. No substitution, cash redemption or transfer of prize by winner permitted. All federal, state and local taxes are the sole responsibility of winner. All federal, state and local laws and regulations apply. All materials submitted become the property of the Sponsor and will not be returned. Sponsor reserves the right to substitute prize of equal or greater value. If a Grand Prize winner is deemed a minor in his/her state of residence, prize will be awarded in the name of the parent/legal guardian who must accompany minor on prize travel. Potential Grand Prize winner (or winner’s parent/legal guardian if winner is deemed a minor in the state of his/her residence) will be required to sign and return an Affidavit of Eligibility, Release of Liability and a Publicity Release (unless prohibited by law) within five (5) days of notification. Return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner will be selected, time permitting. Grand Prize winner’s guests (or parent/legal guardian if any guest is deemed a minor in his/her state of residence) will be required to execute a Release of Liability/Publicity Release prior to the awarding of the prize. If a minor is selected as a guest, Grand Prize winner must be his/her parent/legal guardian or minor guest must be accompanied by his/her parent/legal guardian who will be counted as one of the three (3) guests. Non-compliance with these requirements may result in disqualification, and Grand Prize may be forfeited and an alternate winner selected, time permitting. Acceptance of prize constitutes permission to the Sponsor and its Promotional Participants to use winner's name and/or likeness for purposes of advertising and trade without further compensation, unless prohibited by law. By participating in this Promotion, entrants (or entrant’s parent/legal guardian if entrant is deemed a minor in the state of his/her residence) agree to release and hold harmless Sponsor, its Promotional Participants and their respective directors, officers, employees and assigns, against any and all claims, damages, losses, expenses and liability arising out of acceptance/use of prize/prize travel. Entrants (or entrant’s parent/legal guardian if entrant is deemed a minor in the state of his/her residence) assume all liability for any injury or damage caused, or claimed to be caused, by participation in this Promotion or the acceptance or use of any prize/prize travel. By participating in this Promotion, entrants (or entrant’s parent/legal guardian if entrant is deemed a minor in the state of his/her residence) agree to be bound by the Official Rules and the decisions of the judges. Sponsor is not responsible for any typographical or other error in the printing, the offering or the announcement of any prize or in the administration of the Promotion.

For the names of the winners, available after 10/10/2010, send a self-addressed, stamped (#10) envelope to:
Coca-Cola/ICEE “Staycation” Winners
Dept. W
P.O. Box 72543
Rockford, MN 55572
to be received by 9/7/2010.

SPONSOR: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.